Almost everybody knows what is Earth Hour and how it works. It has been running for many years now and the call had always been consistent.
This year, Care Condoms took it to a whole new perspective by designing a set of limited edition condoms. A total of 60 designs were produce, one for every minute of Earth Hour, and each of the packs carried a different message. The call to action though was the same: Switch of lights. Turn on action.
Distributed for free in several watering holes in Malaysia a week before the event, the packs were a big hit and the cause to do good for the planet must have been pleasantly bigger.