With low interest rate, thoughtful service, flexible plans, the financial solutions of FAB were quite competent. Except for one problem. Every other bank had a similar offering floating in the market. We had to create a sense of differentiation with our communication.
We tapped on the human insight, the joy of doing more, and executed it with an intriguing visual twist. The eye-catching imagery, with its stunning details, was a refreshing sight in the saturated world of financial advertising.