Partnership ME

Iconic


The restricted mind-set of Saudi Arabian culture encourages the youth of the country to find alternative outlets to express themselves. Fashion being one of them. Bollywood is aspirational as the vibrant lifestyle depicted is something that the Saudi Youth looks up to. Varun Dhavan is one such actor who is liked across the country with a universal mass appeal.

We captured this self-expression and free-spirited lifestyle in a peppy musical film shot in a stylized fashion, with artistically recreated scenarios that the Saudi youngsters can easily connect with.


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