The Body Shop introduced a limited-edition perfume collection. 3 famous noses picked 3 endangered fragrances (Nigritella, Kahaia and Swietenia)
that were on the verge of extinction from 3 continents. The good news was nature remained untouched all through of it.
We wanted people to know the story behind each of the bottle. We created The Perfume Posters.
3 ethnic-art-inspired posters, made of perfume testers. Each of the posters had a piece of fragrances for everyone to tear off.
The strips did more than just smelling good. The little pulls gave the sales an instant push.