The Classic Partnership

Aster Clinics #StubSugar

Sugar sachets that made the people of Dubai rethink excessive sugar consumption. In collaboration with Aster Clinics and 55 cafes across the city, we created special sugar sachets that looked like cigarettes. Every time customers reached for one, they were hit with a powerful message that encouraged them to cut down on this deadly habit, and #StubSugar for good.

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