The Classic Partnership


With low interest rate, thoughtful service, flexible plans, the financial solutions of FAB were quite competent. Except for one problem. Every other bank had a similar offering floating in the market. We had to create a sense of differentiation with our communication.

We tapped on the human insight, the joy of doing more, and executed it with an intriguing visual twist. The eye-catching imagery, with its stunning details, was a refreshing sight in the saturated world of financial advertising.

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